Overview: Visualization Types

This document provides an outline of capabilities and considerations for each Visualization Type available in Databox. 

Number Line Graph Bar Graph
Pie Chart Table Funnel
Pipeline Progress Bar Gauge
Compare Interval Combo Chart
Heat Map Leaderboard Multi-tab Chart
Text Image Advanced Table

Number

Used to show a simple metric or to draw attention to one key number.

Capabilities:

  • Designed to display simple data
  • Compact, clear and precise

Considerations:

  • Can only show 1 comparison percentage (compare to previous period OR progress to goal OR same period last year etc.)
  • Does not display granularity or trends over time

Line Graph

Used to give a more in-depth view of the trend, projection, average, and growth of a metric over time.

Capabilities:

  • Allows you to to visualize patterns over a longer period and compare data to a previous period or goal (or both)
  • Common visualization that most people can easily analyze

Considerations:

  • Can only add data from: Single Metric to display multiple lines on a Line Chart (learn more here)

Bar Graph

Used to show comparisons between values. 

Capabilities:

  • Allows you to to visualize patterns over a longer period and compare data to a previous period or goal (or both)
  • Especially valuable when you want to compare different Dimensions to each other
    • Example: HubSpot Mktg: Sessions by Source on a Stacked Bar Chart would proportionally show the sources of your sessions in a given time period

Considerations:

  • Can only add data from: Single Metric to display multiple lines on the Line Chart (learn more here)

Pie Chart

Used to illustrate numerical proportions through the size of the slices.

Capabilities:

  • Easy to interpret
  • Great for showing distribution
    • Example: HubSpot Mktg: Sessions by Source on a Pie Chart would clearly show the distribution of traffic coming in from different channel

Considerations:

  • Don’t get exact value or percentage of the whole unless you hover over the slice of the Pie
  • Doesn’t show comparison percentages 
  • Does not display granularity or trends over time

Table

Used to list metrics by  order  of importance, ranking, etc. for a clear view and comparisons of metrics.

Capabilities:

  • Maximum of 10 customizable rows
  • Allows you to see exact values and comparison percentages
    • Example: HubSpot Mktg: Sessions by Source in a Table would clearly show how many Sessions each Source brought in, and how that compares to the previous period or goal
  • Can select Data From: Single Metric or Data From: Multiple Metrics (learn more here)

Considerations:

  • Does not display granularity or trends over time
  • Can only have 1 customizable column + 1 comparison percentage column

Funnel

Used to track the stages potential customers travel through to eventually become a customer.

Capabilities:

  • Displays data vertically
  • Limit of 10 “rows” that can be added and uniquely mapped
  • Allows the user to select Data From: Single Metric or Data From: Multiple metrics (learn more here)
  • “Sort” functionality tells the system whether or not to automatically rearrange the “row” items based on their value (highest → lowest) in order to create the typical “funnel” visual
  • “Step Conversion” option available to accurately report on conversions
    • Can choose “Step by Step,”, which shows the conversion percentages from stage 1 → stage 2, stage 2 → stage 3, stage 3 → stage 4, etc.
    • Can choose “From First Value,” which shows the conversion percentages from stage 1 → stage 2, stage 1 → stage 3, stage 1 → stage 4, etc.
    • “Show Percent” toggle allows you to turn these conversion percentages on or off

Considerations:

  • Can not show comparisons to previous period or goal
  • Does not display granularity or trends over time

Pipeline

Used to show the evolution of lead generation through the connection of marketing and sales data.

Capabilities:

  • Displays data horizontally
  • Limit of 10 “rows” that can be added and uniquely mapped
  • “Sort” functionality tells the system whether or not to automatically rearrange the “row” items based on their value (highest → lowest) in order to create the typical “pipeline” visual
  • “Step Conversion” option available
    • Can choose “Step by Step,”, which shows the conversion percentages from stage 1 → stage 2, stage 2 → stage 3, stage 3 → stage 4, etc.
    • Can choose “From First Value,” which shows the conversion percentages from stage 1 → stage 2, stage 1 → stage 3, stage 1 → stage 4, etc.
    • “Show Percent” toggle allows you to turn these conversion percentages on or off

Considerations:

  • Can not show comparisons to previous period or goal
  • Does not display granularity or trends over time

Progress Bar

Used to show progress towards reaching a goal.

Capabilities:

  • Clearly shows progress towards reaching a Goal

Considerations:

  • Must set a Goal in the Account for this Visualization Type to work properly
  • Can not show comparisons to previous period or goal
  • Does not display  granularity or trends over time

Gauge

Used to show the advancement of sales and marketing activities as compared to a goal or max value.

Capabilities:

  • Clearly shows progress towards reaching a Goal or manually entered value
  • Can set a “max value” directly in the Property Manager

Considerations:

  • Can not show comparisons to previous period or goal
  • Does not display granularity or trends over time

Compare

Used to compare numbers side by side (more advanced version of the Number Datablock).

Capabilities:

  • Can view 2 metrics side by side
  • Metrics can be from 2 unique Data Sources or from the same Data Source
  • Can show comparison percentage or progress to goal

Considerations:

  • Can only show 1 comparison percentage per metric (compare to previous period OR goal OR same period last year etc.)
  • Does not display granularity or trends over time

Interval

Used to show and compare values for the same metric for different date ranges on one Datablock.

Capabilities:

  • Intended to show values of the same metric for different Date Ranges on one Datablock
  • Allows the user to see Daily // Weekly // Monthly // Quarterly // Yearly values of the same metric in one view (when applicable)
  • Can have a maximum of 10 "rows"

Considerations:

  • Can not show comparisons to previous period or goal
  • Does not display granularity or trends over time

Combo Chart

Used to compare two different metrics (combination of the line graph and bar graph).

Capabilities:

  • Allows for 2 metrics that are related to be tracked against one another
  • Ability to compare the movement/ patterns of one metric directly to the movement/ patterns of another. This allows the viewer to easily recognize the correlation between these metrics

Considerations:

  • Maximum of 2 metrics can be added to the chart

Heat Map

Used to visually represent days that activity is exceptionally high or low.

Capabilities:

  • Clearly highlights hours/ days/ months where the metric value significantly increased or decreased metric values

Considerations:

  • Key at the bottom updates with the Date Range (not always reflective of a typical calendar view)
  • Can not show comparisons to previous period or goal

Leaderboard

Used to rank your team's activities such as who closed the biggest deal, what’s your best selling product or who from your support team helped the most users.

Capabilities:

  • Can have 2 customizable metric columns

Considerations:

  • Can only add Data From: Single Metric (learn more here)
  • Does not display granularity or trends over time

Multi-Tab Chart

Used to display multiple line and bar charts in one Datablock.

Capabilities:

  • Space-saving design
  • Can have up to 4 different Tabs displaying unique Line or Bar Chart

Considerations:

  • Can only select 1 Date Range per Tab

Text

Used to display comments or add additional information to a Databoard.

Capabilities:

  • Allows the user to manually enter text directly onto the Databoard
  • Great to provide context and instruction to the viewer of the Databoard

Considerations:

  • Since this is manually entered text, it is not updating regularly like other Datablocks on the Databoard

Image

Used to display images or add additional information on a Databoard.

Capabilities:

  • Allows the user to add an image directly to the Databoard
  • Can link Image to an external URL

Considerations:

  • Since this is a manually entered image, it is not updating regularly like other Datablocks on the Databoard

Advanced Table

Used to list metrics side-by-side to truly measure the impact on your business. 

Capabilities:

  • Can have 10 customizable columns, each with comparison percentages displayed

Considerations:

  • Can only select 1 Date Range (note that only matching Date Ranges across all used Metrics will be displayed)
  • Can only add Data From: Single Metric (learn more here)
  • Does not display granularity or trends over time

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