Overview: Metric Builder for HubSpot CRM (Deals)
With the Metric Builder for HubSpot CRM (Deals), you can create Custom HubSpot CRM (Deals) Metrics using a combination of Metrics, Dimensions, and Filters. Some popular use cases for the Metric Builder for HubSpot CRM (Deals) include tracking individual Sales Rep performance and filtering by custom Deal Properties.
How to access Custom Metrics and Metric Builder for HubSpot CRM (Deals)
Navigate to Metrics > Custom Metrics to access the Metric Builder for HubSpot CRM (Deals). Click the green + New Custom Metric button and select your connected HubSpot CRM Account from the Data Source drop-down list. Select the Deals radio button.
Metric Builder is available on the Professional and Performer plans. Request a trial of Metric Builder by following
How to use the Metric Builder for HubSpot CRM (Deals)
Data Source: This is the Data Source that the Custom Metric is syncing data from.
Metric: Select a Metric from your connected HubSpot Data Source, such as "Count of Deals," "Amount" or "Number of Sales Activities." Selecting certain Metrics will expose the
Dimension (Optional): The Dimensions parameter re-categorizes the returned Metric value based on common criteria. Examples of Dimensions are "Deal Stage," "Pipeline," and "Deal Name." If no Dimension is selected, the Custom Metric will store 1 aggregated Metric value for each Date Range.
Add the word "by" in between the Metric and Dimension in order to determine an appropriate Custom Metric Name. From the Metric and Dimension examples outlined above, we could create the Custom Metrics "Count of Deals by Deal Stage," "Amount by Pipeline," or "Number of Sales Activities by Deal Name."
Date Field: The Date Field determines which Deals will be included in the Custom Metric. For example, if "Create Date" is selected, any Deals created during the specified Date Range(s) will be included in the Custom Metric. If "Close Date" is selected, any Deals Closed during the specified Date Range(s) will be included in the Custom Metric.
Filter by (Optional):
Filters restrict the data that gets included in the Custom Metric. All data that is returned is tested against the Filter(s). Multiple Filters can be combined using AND / OR boolean logic.
: In order to combine AND and OR Filters, use the
Any of Operator and enter multiple Strings in the
If the data synced from the Metric and Dimension fields meet the Filter specifications, the data is retained and included in the Custom Metric value. If the data synced from the Metric and Dimension fields don't meet the Filter specifications, the data is excluded from the Custom Metric value.
Pro Tip : If you don't know which Filters to put in place for your use case, use the Dimension + Data Preview to troubleshoot and get more insight into the data that is returned from your HubSpot CRM Account for each field. Learn more
Some common Filters include "Pipeline = Sales Pipeline" and "Deal Stage = Closed Won."
Favourable Trend: By default, Trending up is positive is pre-selected, which will display the percentage change value on Datablocks as green when the Metric value has increased. If the Custom Metric you created has opposite trends, select Trending down is positive radio button. Learn more here.
Data Preview: After clicking
Preview data, a Data Preview of the Custom Metric will be displayed. Daily Metric values are displayed in this section, along with the total Metric values for the Date Range in bold at the bottom. You can view the Data Preview for different Date Ranges by clicking on the drop-down list at the top of the Data Preview.
Custom Metric Name: Enter a name for your Custom Metric. This Custom Metric name will be available in the Designer after saving.
Save: Save your Custom Metric.
How to create a Custom HubSpot CRM (Deals) Metric [Example]
In this example, we'll create a Custom Metric to report on a list of the Closed Won Deal Names and Amounts from our Sales Pipeline.
Metrics > Custom Metrics
Click the green
+ New Custom Metric button
Select the appropriate HubSpot CRM Data Source
We will select
Amount from the
Metric dropdown list, since we want to track the total amount of Closed Won revenue
Since we want to view the associated Deal Names, we'll select
Deal Name from the
Dimension dropdown list
We're interested in tracking Closed Won Deals, so
Close Date will be our
Date Field selection
Lastly, we want to restrict the Custom Metric to only retain data for the Sales Pipeline so we'll add a Filter to the Custom Metric
First, click on the
Advanced Options hyperlink to open the Filter section of the Metric Builder. Click on the
filter by dropdown and select
Pipeline. Next, click on the
Operator dropdown, and select
Equals. Lastly, in the Value textbox enter the exact Pipeline name
If you are unsure of the exact Pipeline name, change the Operator to
Contains. This will make it so any HubSpot CRM Pipeline that contains the String "Sales" will be included in the Custom Metric results
In order to accurately explain what this Custom Metric is reporting on, we'll name the Custom Metric ''Closed Won Deal Amt by Deal Name (Sales Pipeline)''
Preview data to generate a Data Preview of the Custom Metric
Once we confirm that these are the results we're looking for, we'll click
Save to save the Custom Metric
How to add a Custom HubSpot CRM (Deals) Metric to a Databoard
Open the selected Databoard in the Databox Designer, or create a new Databoard.
Drag and drop a blank Datablock onto the Databoard from the Visualization Library.
Select the appropriate HubSpot CRM Data Source in the righthand Property Manager. This must be the same HubSpot CRM Account that was selected when creating the Custom Metric.
Custom tab at the top of the
Metric drop-down list.
Select the Custom Metric name to populate the Datablock.