# Integrate Google Ads with Databox Google Ads is Google's online advertising platform that enables businesses to reach customers across Google Search, YouTube, the Display Network, and partner sites through pay-per-click, video, and display ad formats. It supports campaigns at every stage of the funnel — from awareness to conversion — and provides detailed performance data at the account, campaign, ad group, and ad level. Connecting Google Ads to Databox brings that performance data into a unified reporting environment alongside your other paid channels, so you can monitor spend efficiency, track conversions, and build dashboards that support faster, better-informed decisions. ## Connection ### Before you begin ### Step 1: Sign in with Google To connect Google Ads to your Databox account for the [first time](/add-a-connection), sign in using your Google account credentials. If you've already established a connection, you can [reuse](/add-a-data-source) it to add new accounts, as long as those accounts are accessible with the existing connection's credentials. On the Google sign-in screen, enter your **Email or phone** and click **Next**, then enter your password to complete sign-in. google-ads-oauth-sign-in ### Step 2: Select the manager account After signing in, select the Google Ads manager account (MCC) you want to use for this connection. If your Google account has access to multiple manager accounts, choose the one that contains the customer account you want to report on. ### Step 3: Select the customer account Choose the Google Ads customer account you want to report on. If the manager account contains multiple customer accounts, you will be prompted to select the specific account you want to connect to Databox. ## Metric Builder The Google Ads integration allows you to create custom metrics using the metric builder, ideal for visualizing data not included in the basic metrics offered by the integration. metric-builder To create a custom metric, start by selecting a resource from the **Resource** dropdown. The Google Ads metric builder exposes a wide range of resources — from core entities like Campaign, Ad Group, and Keyword to more granular views such as Geographic View, Shopping Product, and Video Enhancement. Next, select a **Metric**, then optionally add a **Dimension** and apply one or more filters using **Advanced options**. The available metrics and dimensions depend on the selected resource. ## ![lock](/assets/lock.2fb1bbc208afcc03d15a0a45f22bdf7f830322016e038e5721965851130807af.419bb737.svg) Datasets The Google Ads integration supports the creation of [datasets](/understanding-datasets), which allow you to structure and format your Google Ads data for more flexible reporting in Databox. By organizing your data into a tabular format, datasets make it easier to filter, segment, and visualize key metrics across projects, clients, and team members. The entity relationship diagram (ERD) below illustrates how data is organized within the Google Ads integration, displaying the available **views** and **columns**, as well as the relationships between them (primary and foreign keys). This diagram represents the **schema**, or structure, of the data and helps you understand the underlying data model. With this context, you can create datasets using the relevant views and columns to build custom metrics tailored to your reporting needs. ## Resources For comprehensive details on metrics, data availability, templates, specifications, usage guidelines, and other key information, refer to the resources listed below. The metric builder pulls data from the Google Ads API, and the available resources and metrics reflect what the API exposes for the connected customer account. If a resource or metric you expect is missing, it may not be supported for your account type or campaign type.   Ask Genie Get instant answers or help with your data using the in-app AI assistant. Talk to an expert For customers: Get help with your setup, strategy, or making the most of Databox. Book a demo New to Databox? See how it works and get guidance on getting started. Send an email Reach out to support for help with your account, data, or technical issues.