With Alerts, you can automatically and proactively monitor your data and get notified of any emerging trends. If an Alert is triggered, it may indicate that you need to adjust your strategy or add an Annotation to note significant activity. Alerts can also help you and your team better understand the correlation between the work you're doing and the results you're seeing in the data.
How to access Alerts
Navigate to Notifications > Alerts to access Alerts. Click + New Alert to create a new Alert.
How to use Alerts
Pro Tip: If Email is selected, the Alert will be sent to the email address(es) associated with the user(s) in the Account.
How to create Alerts [Example]
This reveals a new field which is set as Compared to previous period. That means that if the weekly number of Sessions tracked in the selected HubSpot Mktg Account increases or decreases by more than 10% as compared to the previous week, the Alert will be triggered.