Guide: Using Google Ads with Databox

Google Ads allows you to get targeted PPC internet marketing for your business the moment people search for it. You only pay when they click. Generate a quick overview for all of your add success in one place.

IN THIS ARTICLE

How to connect Google Ads with Databox

1
 Navigate to "Data Manager" in the top menu and select "Data Sources" in submenu.
2
 Click on the green  "+ New Connection" button in the top right of the app.

3
 Find the Google Ads logotype and click "Connect".
4
 Enter your Ads customer ID when the popup window appears.

Here's how to find your Ads customer ID:

  1. Sign in to your Google Ads account.
  2. Look in the top right corner of any page.
  3. Find the “Customer ID” above your email address.

5
 Login to your Google Ads account.

That's it! You have successfully connected your Google Ads account with Databox!

 Note you can only connect Google Ads Advertiser accounts. MCC (Manager) accounts are not supported. Please read more on this  here.

How to build a Google Ads Databoard

You can build a Google Ads Databoard using one of the following methods:

  • Use one of our recommended templates
  • Use the Wizard tool
  • Start from scratch and customize it in any way you want

Template gallery

Follow these steps in the  web application:

1
 Click on "Templates" in the top menu.
2
 Choose Google Ads in the "Used data sources" drop down menu.
3
 Hover over your desired template and click the "Use template" button.
4
 If you have multiple Google Ads accounts connected, select the one you want to use to populate the databoard in the drop down menu.

Once a template is pulled into your account, you have the ability to customize the databoard using the Databox Designer.

Popular templates

Google Ads Ads PPC Performance
Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).
The Ads PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

But that's not all! Follow  this link to access even more of our Google Ads templates.

Creating a blank Databoard

If you decide not to use a prebuilt template, you have the option of using the Wizard or the Designer to create a new databoard. In  this article, you can read about how to create a new databoard using these methods.

Most popular Google Ads metrics

Impressions Clicks Cost
Shows the number of times your ad is displayed to the target audience. Shows the number of clicks on your ads. Shows the actual advertising amount that you spend on your campaigns, ad groups, ads or keywords.
Avg. CPC Conversions Impressions by Campaigns
Shows the cost of all clicks divided by the number of clicks on your ad (cost per click). Shows the number of user actions that have taken place on your website. This includes purchases, sign-ups, leads or pageviews. Shows the number of times your ad is displayed to the target audience, split up by campaign.

Google Ads Query Builder

In order to make the Google Ads connector as robust as possible, we have created the Query Builder. This allows you to access even more metrics than we offer by default. 
To learn more about the Google Ads Query Builder, read  this article.

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